STOP! Being told NOT to do something can pretty much guarantee that you’ll get the urge to want to do it! How many times have you seen that “Please, DO NOT TOUCH” sign & thought “I want, no NEED, to touch this!”. That urge then takes over, you touch it & are banned from the…
What size does it need to be again? It’s no secret that video content is more effective at getting engagement on social platforms! I mean, who doesn’t love a cat video! With the platforms we use to engage our media changing, the standard 16:9 video aspect might not be as effective as it once was. To…
After a long wait, Facebook’s has finally launched its much acclaimed Partner Categories to advertisers in the UK, the eagerly awaited behaviours gives a wealth of targeting data to advertisers. Facebook already gives advertisers incredible targeting options, such as age, sex, location, interests, employment status, parents, travelling intent, mobile device users and as a result…
NEW! from Facebook! – extra advertising space Facebook have been making a number of changes to the way it displays its adverts recently with the launch of multi product ads and changing the sizes of its Right-Hand Column Ad images. As of today Facebook are now displaying Three Right-Hand Column adverts instead of the usual…
As YouTube celebrates it’s 10th birthday we take a look back at the Homepage design throughout the years… from its humble beginnings in 2005 to the beast it has become today!
With just 11 day’s until the most romantic day of the year, it is predicted that spend here in the UK, will exceed £978 million this year on Valentine’s Day, proving that we’re not as unromantic as people would’ve had us believe. Males will spend quite a bit more of their hard-earned cash on their lovers than Females: £628…
You simply cannot afford to underestimate the importance of a great headline… According to the godfather of advertising, David Ogilvy on average 5 times as many people read headlines as read body copy.
Facebook have been working hard lately updating and for the most part improving their iOS app. But they have now rolled out the “I’m a Voter” button internationally after recent success elsewhere. Today is Election Day in the UK and when I opened the Facebook app this morning I was greeted with the following message…
We have put together a free download of the iOS7 Twitter UI for the iPhone app. The photoshop files are fully layered, labeled, use vector icons and smart objects for profile images and cover photos. These easy to use files are to aid you in pitching and mocking up visuals for your social campaigns.
Graphitas MD, Justin Taylor, recently featured in digital marketing e-book 50 Shades of Digital Marketing. The e-book is available free of charge from bookboon.com and features commentary from 50 digital leaders with their thoughts and observations surrounding various topics in the field of Digital Marketing. Justin’s article entitled “The Power of Seduction” shares his insights on…
It’s not just about the message! So you’ve identified your objectives, figured out who your target audience are and set an end goal. All great so far, but ultimately we want our content to convert and it’s at this point it has the potential to fall flat on it’s face. The thing is, if we…
The second in the series of “10 tips to make content convert” from the Content Marketing Show 2013. The importance of understanding your audience can never be underestimated. The secret to creating successful content is knowing who your audience is, and what they want to read. It sounds obvious but it’s amazing how often this…