Tag Archives: Marketing

Facebook Video Specs

What size does it need to be again? It’s no secret that video content is more effective at getting engagement on social platforms! I mean, who doesn’t love a cat video! With the platforms we use to engage our media changing, the standard 16:9 video aspect might not be as effective as it once was. To…

Facebook Partner Categories launch in the UK

  After a long wait, Facebook’s has finally launched its much acclaimed Partner Categories to advertisers in the UK, the eagerly awaited behaviours gives a wealth of targeting data to advertisers. Facebook already gives advertisers incredible targeting options, such as age, sex, location, interests, employment status, parents, travelling intent, mobile device users and as a result…

20+ Most Creative Valentine’s Day Advertisements

With just 11 day’s until the most romantic day of the year, it is predicted that spend here in the UK, will exceed £978 million this year on Valentine’s Day, proving that we’re not as unromantic as people would’ve had us believe. Males will spend quite a bit more of their hard-earned cash on their lovers than Females: £628…

The Facebook “I’m a Voter” button and it’s possibilities for the future

Facebook have been working hard lately updating and for the most part improving their iOS app. But they have now rolled out the “I’m a Voter” button internationally after recent success elsewhere. Today is Election Day in the UK and when I opened the Facebook app this morning I was greeted with the following message…

Graphitas featured in Digital Marketing book

Graphitas MD, Justin Taylor, recently featured in digital marketing e-book 50 Shades of Digital Marketing. The e-book is available free of charge from bookboon.com and features commentary from 50 digital leaders with their thoughts and observations surrounding various topics in the field of Digital Marketing. Justin’s article entitled “The Power of Seduction” shares his insights on…

Content that converts: Tip 2 – Understand your audience

The second in the series of “10 tips to make content convert” from the Content Marketing Show 2013. The importance of understanding your audience can never be underestimated. The secret to creating successful content is knowing who your audience is, and what they want to read. It sounds obvious but it’s amazing how often this…

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