With just 11 day’s until the most romantic day of the year, it is predicted that spend here in the UK, will exceed £978 million this year on Valentine’s Day, proving that we’re not as unromantic as people would’ve had us believe. Males will spend quite a bit more of their hard-earned cash on their lovers than Females: £628 million to £355 million.  Let’s take a look at some of the most creative (and not so?) Valentine’s Day advertisements that have tried (or failed?) to tug at our heart strings and wallet.

1. Wilkinson – “Smooth Valentines Day.”

2. Shredded Wheat

3. 123fleurs.com

4. Heineken

5. Lurpak

6. The Up & Down Apparel Company – “Give him wood.”

7. Nissan – “Lover’s wanted”

8. Levis

9. BMW – “Valentine’s Day message.”

10. Wurst

11. Wonderbra – “Valentine’s Day is no day to be apart.”

Wonderbra - "Valentine's Day is no day to be apart."

12. McCann Healthcare – “There is no drug for love”

13. Durex – “Happy Valentines Week”

14. TK Maxx

15. funnyhowflowersdothat.co.uk

16. HelpAge India – “The elderly need to your love too.”

17. McDonald’s France

McDonald's France

18. Dom Francisco Restaurant – “Valentine’s Day in Dom Francisco’s Restaurant”

Dom Francisco Restaurant - "Valentine's Day in Dom Francisco's Restaurant"

19. Dove – “All you need is Dove.”
Dove - "All you need is Dove."

20. Thrifty

Thrifty

21. Anti-Smoking PSA – “For love’s sake, be a non-smoking Valentine.”

Anti-Smoking PSA - "For love's sake, be a non-smoking Valentine."

Justin Taylor

Justin's path into design and marketing has been anything but conventional. A random selection of career decisions saw him designing rave flyers, t-shirts and (although refusing to divulge his stage name) he allegedly did a summer stint in Gt Yarmouth as a magician before finally settling on a career in marketing.