Tag Archives: Content Marketing Show

Content that converts: Tip 2 – Understand your audience

The second in the series of “10 tips to make content convert” from the Content Marketing Show 2013. The importance of understanding your audience can never be underestimated. The secret to creating successful content is knowing who your audience is, and what they want to read. It sounds obvious but it’s amazing how often this…

Content that converts: Tip 1 – Define your objectives

The single most important factor in creating any kind of content, whether it be infographic, blog, eshot, product page etc is to outline and then  focus on the objectives It may be that you are wanting to raise awareness, grow market share or to sell products, but ultimately whatever your goal, somewhere along the line you…

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