You simply cannot afford to underestimate the importance of a great headline… According to the godfather of advertising, David Ogilvy on average 5 times as many people read headlines as read body copy.
It’s not just about the message! So you’ve identified your objectives, figured out who your target audience are and set an end goal. All great so far, but ultimately we want our content to convert and it’s at this point it has the potential to fall flat on it’s face. The thing is, if we…
The second in the series of “10 tips to make content convert” from the Content Marketing Show 2013. The importance of understanding your audience can never be underestimated. The secret to creating successful content is knowing who your audience is, and what they want to read. It sounds obvious but it’s amazing how often this…
The single most important factor in creating any kind of content, whether it be infographic, blog, eshot, product page etc is to outline and then focus on the objectives It may be that you are wanting to raise awareness, grow market share or to sell products, but ultimately whatever your goal, somewhere along the line you…
I recently gave a talk to around 1000 content marketers at this years Content Marketing Show on putting the content into conversion. Through this and a series of blog posts I will cover the topics and techniques covered within the presentation. As content creators, post penguin and panda, we have had things pretty easy. Companies…