tip-1a-define-your-objectivesThe single most important factor in creating any kind of content, whether it be infographic, blog, eshot, product page etc is to outline and then  focus on the objectives

It may be that you are wanting to raise awareness, grow market share or to sell products, but ultimately whatever your goal, somewhere along the line you will almost definitely be looking to convert people into customers.

An approach that works really well is to turn the problem on its head and approach every piece of content you generate with the end goal in mind, you will be amazed at just how much difference this will make to your approach.

An appreciation of where you want to be and not where you are will produce much more targeted and focused content.

If, for example, the purpose of your content is to generate sales leads, knowing this before you start will ensure that your content sells your services and encourages users to fill out an enquiry form or contact you.

If, however your content is designed to push products sales, then it is likely you want include sales focused text, links to products, offers and additional elements that would aim to trigger conversions.

10 tips to make your content convert

Over a series of posts I will be sharing 10 tips that you can apply to your content to make it convert.

Main Article

Tip 1 – Define your objectives

Tip 2 – Understand your audience

Tip 3 – Use the language of your customers

Tip 4 – Concentrate on headlines

Tip 5 – Anchor products into content

Tip 6 – Calls to action and triggers

Tip 7 – Visual impact

Tip 8 – Add value

Tip 9 – Never stop testing

Tip 10 – Play to win


Justin Taylor

Justin's path into design and marketing has been anything but conventional. A random selection of career decisions saw him designing rave flyers, t-shirts and (although refusing to divulge his stage name) he allegedly did a summer stint in Gt Yarmouth as a magician before finally settling on a career in marketing.