The single most important factor in creating any kind of content, whether it be infographic, blog, eshot, product page etc is to outline and then focus on the objectives
It may be that you are wanting to raise awareness, grow market share or to sell products, but ultimately whatever your goal, somewhere along the line you will almost definitely be looking to convert people into customers.
An approach that works really well is to turn the problem on its head and approach every piece of content you generate with the end goal in mind, you will be amazed at just how much difference this will make to your approach.
An appreciation of where you want to be and not where you are will produce much more targeted and focused content.
If, for example, the purpose of your content is to generate sales leads, knowing this before you start will ensure that your content sells your services and encourages users to fill out an enquiry form or contact you.
If, however your content is designed to push products sales, then it is likely you want include sales focused text, links to products, offers and additional elements that would aim to trigger conversions.
10 tips to make your content convert
Over a series of posts I will be sharing 10 tips that you can apply to your content to make it convert.
Tip 1 – Define your objectives
Tip 2 – Understand your audience
Tip 3 – Use the language of your customers
Tip 4 – Concentrate on headlines
Tip 5 – Anchor products into content
Tip 6 – Calls to action and triggers
Tip 7 – Visual impact
Tip 8 – Add value
Tip 9 – Never stop testing
Tip 10 – Play to win
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