Over the last year or so I’ve been delving into the world of SEO. An ever changing world of rules and suggestions which has led me to developing a couple of Chrome extensions in an attempt to make things a little easier. NINF (NoIndexNoFollow) My first extension was to help me determine if a webpage…
Make UX Great Again In case you didn’t get a chance to attend the fantastic Brighton SEO, or for those who were there but missed our very own Justin Taylor talking on the Showcase Stage (shame on you), you can view the presentation in full below! Remember, we can #MakeUXGreatAgain! If you’d like to…
Will your site be affected by Mobile First Indexing? Gary Illyes from Google today announced Mobile First Indexing at this years Pubcon in Las Vegas. The search giant told conference attendees of the they will start indexing mobile versions of websites instead of the desktop versions currently used. If your website is build using Responsive Web Design…
What’s it all about? It’s no secret that the percentage of website traffic from mobile devices is growing on a daily basis, so much so that most websites see the largest percentage of their traffic originating from mobile.
Google appear to be testing a new structure for all URL previews in mobile search results. This new structure drops the forward slashes and takes a more breadcrumbed approach with arrows (>) being used to structure the URLs.
You simply cannot afford to underestimate the importance of a great headline… According to the godfather of advertising, David Ogilvy on average 5 times as many people read headlines as read body copy.
The Google analytics interface has gained a new look through an exciting facelift. This new minimal and very flat look, drops the signature orange in favour of monotone greys and flat icons. This now pulls the styling in line with Googles other apps. This new look features a new collapsable sidebar. Unfortunately no signs of…
When logging into google analytics we are being presented with a new set of segment filters (segment builder), These are available from the Audience Overview, Traffic Sources and content pages, etc. These have been previously talked about as coming soon, and are now rolling out to users accounts. This allows you to easily drag…
It’s not just about the message! So you’ve identified your objectives, figured out who your target audience are and set an end goal. All great so far, but ultimately we want our content to convert and it’s at this point it has the potential to fall flat on it’s face. The thing is, if we…
The second in the series of “10 tips to make content convert” from the Content Marketing Show 2013. The importance of understanding your audience can never be underestimated. The secret to creating successful content is knowing who your audience is, and what they want to read. It sounds obvious but it’s amazing how often this…
The single most important factor in creating any kind of content, whether it be infographic, blog, eshot, product page etc is to outline and then focus on the objectives It may be that you are wanting to raise awareness, grow market share or to sell products, but ultimately whatever your goal, somewhere along the line you…
I recently gave a talk to around 1000 content marketers at this years Content Marketing Show on putting the content into conversion. Through this and a series of blog posts I will cover the topics and techniques covered within the presentation. As content creators, post penguin and panda, we have had things pretty easy. Companies…