Tag Archives: SEO

Google announces Mobile First Indexing, what it means for your website

Will your site be affected by Mobile First Indexing? Gary Illyes from Google today announced Mobile First Indexing at this years Pubcon in Las Vegas. The search giant told conference attendees of the they will start indexing mobile versions of websites instead of the desktop versions currently used. If your website is build using Responsive Web Design…

Google Analytics gets a facelift with new reskin

The Google analytics interface has gained a new look through an exciting facelift. This new minimal and very flat look, drops the signature orange in favour of monotone greys and flat icons. This now pulls the styling in line with Googles other apps. This new look features a new collapsable sidebar. Unfortunately no signs of…

Google Analytics adds new segment filters

When logging into google analytics we are being presented with a new set of segment filters (segment builder), These are available from the Audience Overview, Traffic Sources and content pages, etc. These have been previously talked about as coming soon, and are now rolling out to users accounts.   This allows you to easily drag…

Content that converts: Tip 2 – Understand your audience

The second in the series of “10 tips to make content convert” from the Content Marketing Show 2013. The importance of understanding your audience can never be underestimated. The secret to creating successful content is knowing who your audience is, and what they want to read. It sounds obvious but it’s amazing how often this…

Content that converts: Tip 1 – Define your objectives

The single most important factor in creating any kind of content, whether it be infographic, blog, eshot, product page etc is to outline and then  focus on the objectives It may be that you are wanting to raise awareness, grow market share or to sell products, but ultimately whatever your goal, somewhere along the line you…

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