When logging into google analytics we are being presented with a new set of segment filters (segment builder), These are available from the Audience Overview, Traffic Sources and content pages, etc. These have been previously talked about as coming soon, and are now rolling out to users accounts.
This allows you to easily drag and drop multiple custom and built-in segments, so that you can compare and view the data.
Filtering for “All Visits” + “Direct Traffic” + “Converters” gives us the below set of data. Segments can be starred, copied and added to. You can filter your data using up to 4 segments.
More information to follow…
Is anyone else seeing these updates? Let us know below.
