When logging into google analytics we are being presented with a new set of segment filters (segment builder), These are available from the Audience Overview, Traffic Sources and content pages, etc. These have been previously talked about as coming soon, and are now rolling out to users accounts.

Google New Segment Filters


This allows you to easily drag and drop multiple custom and  built-in segments, so that you can compare and view the data.
Advanced Segment filtering google analytics


Filtering for “All Visits” + “Direct Traffic” + “Converters” gives us the below set of data. Segments can be starred, copied and added to. You can filter your data using up to 4 segments.


Screen Shot 2013-09-11 at 11.28.58

More information to follow…

Is anyone else seeing these updates? Let us know below.

Justin Taylor

Justin's path into design and marketing has been anything but conventional. A random selection of career decisions saw him designing rave flyers, t-shirts and (although refusing to divulge his stage name) he allegedly did a summer stint in Gt Yarmouth as a magician before finally settling on a career in marketing.