Google testing new URL preview structure within mobile search

Google appear to be testing a new structure for all URL previews in mobile search results.

This new structure drops the forward slashes and takes a more breadcrumbed approach with arrows (>) being used to structure the URLs.

This was previously only used for some sites within the search results. However I am seeing this on ALL preview URLs.

We are however seeing mixed results on different devices.

Old Preview URL 

New Preview URL

The new structure is a lot cleaner and easier to read at a glance.

Update – Google Confirms Results

Google has now confirmed this new structure.

Are you seeing these changes in your search results?

Let us know below!

Justin Taylor

Justin's path into design and marketing has been anything but conventional. A random selection of career decisions saw him designing rave flyers, t-shirts and (although refusing to divulge his stage name) he allegedly did a summer stint in Gt Yarmouth as a magician before finally settling on a career in marketing.