Make UX Great Again In case you didn’t get a chance to attend the fantastic Brighton SEO, or for those who were there but missed our very own Justin Taylor talking on the Showcase Stage (shame on you), you can view the presentation in full below! Remember, we can #MakeUXGreatAgain! If you’d like to…
The reader contributed news site and forum saw considerable growth in 2014 boasting a staggering 71.25bn page views, the Reddit blog announced on Friday.
You simply cannot afford to underestimate the importance of a great headline… According to the godfather of advertising, David Ogilvy on average 5 times as many people read headlines as read body copy.
Facebook have been working hard lately updating and for the most part improving their iOS app. But they have now rolled out the “I’m a Voter” button internationally after recent success elsewhere. Today is Election Day in the UK and when I opened the Facebook app this morning I was greeted with the following message…
Graphitas MD, Justin Taylor, recently featured in digital marketing e-book 50 Shades of Digital Marketing. The e-book is available free of charge from bookboon.com and features commentary from 50 digital leaders with their thoughts and observations surrounding various topics in the field of Digital Marketing. Justin’s article entitled “The Power of Seduction” shares his insights on…
It’s not just about the message! So you’ve identified your objectives, figured out who your target audience are and set an end goal. All great so far, but ultimately we want our content to convert and it’s at this point it has the potential to fall flat on it’s face. The thing is, if we…
The second in the series of “10 tips to make content convert” from the Content Marketing Show 2013. The importance of understanding your audience can never be underestimated. The secret to creating successful content is knowing who your audience is, and what they want to read. It sounds obvious but it’s amazing how often this…
The single most important factor in creating any kind of content, whether it be infographic, blog, eshot, product page etc is to outline and then focus on the objectives It may be that you are wanting to raise awareness, grow market share or to sell products, but ultimately whatever your goal, somewhere along the line you…
I recently gave a talk to around 1000 content marketers at this years Content Marketing Show on putting the content into conversion. Through this and a series of blog posts I will cover the topics and techniques covered within the presentation. As content creators, post penguin and panda, we have had things pretty easy. Companies…