Tag Archives: Content Marketing

The Facebook “I’m a Voter” button and it’s possibilities for the future

Facebook have been working hard lately updating and for the most part improving their iOS app. But they have now rolled out the “I’m a Voter” button internationally after recent success elsewhere. Today is Election Day in the UK and when I opened the Facebook app this morning I was greeted with the following message…

Graphitas featured in Digital Marketing book

Graphitas MD, Justin Taylor, recently featured in digital marketing e-book 50 Shades of Digital Marketing. The e-book is available free of charge from bookboon.com and features commentary from 50 digital leaders with their thoughts and observations surrounding various topics in the field of Digital Marketing. Justin’s article entitled “The Power of Seduction” shares his insights on…

Content that converts: Tip 2 – Understand your audience

The second in the series of “10 tips to make content convert” from the Content Marketing Show 2013. The importance of understanding your audience can never be underestimated. The secret to creating successful content is knowing who your audience is, and what they want to read. It sounds obvious but it’s amazing how often this…

Content that converts: Tip 1 – Define your objectives

The single most important factor in creating any kind of content, whether it be infographic, blog, eshot, product page etc is to outline and then  focus on the objectives It may be that you are wanting to raise awareness, grow market share or to sell products, but ultimately whatever your goal, somewhere along the line you…

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