What size does it need to be again? It’s no secret that video content is more effective at getting engagement on social platforms! I mean, who doesn’t love a cat video! With the platforms we use to engage our media changing, the standard 16:9 video aspect might not be as effective as it once was. To…
After a long wait, Facebook’s has finally launched its much acclaimed Partner Categories to advertisers in the UK, the eagerly awaited behaviours gives a wealth of targeting data to advertisers. Facebook already gives advertisers incredible targeting options, such as age, sex, location, interests, employment status, parents, travelling intent, mobile device users and as a result…
As social media giants like Twitter and Facebook seek to improve their advertising platforms and targeting (and networks like Pinterest and Vine step up to offer advertising options), social advertising is an area that you should become a lot more familiar with. Twitter is a global product, but at times you may want to focus…
Here are 10 awesome tips and tricks to ensure that you’re getting the most out of the World’s biggest social network!
In the last 12 months, the number of video posts per Facebook user has increased 75% globally and 94% in the United States, Facebook announced yesterday. The social media juggernaut also revealed a handful of other stats.
Yesterday was a dark day. A fake Facebook copyright message claiming to protect users’ media has once again gone viral on the social network. The Facebook hoax originally serviced in 2012. The message claims to put copyright protections on a user’s posts after they share the status update. It’s obviously doesn’t, however people’s newsfeed’s were flooded with the…
With 2014 coming to a close and some of the social networks currently celebrating new milestones, let’s scratch a little deeper and see what the major players have achieved this year and where they stand in the current social landscape. Social media usage continues to rise, although much of this growth relates to the increased…
Now rolling out in the US for iPhone and Facebook for desktop, Facebook has launched it’s all new and improved Facebook Search. Until now, if you wanted to find that witty status you shared a few weeks ago or that post where your friend wrote a cookery recipe to your timeline; it was a case of good luck with…
You may have heard of the phenomenon called ‘dark social’. It’s a term originally coined back in 2012 by Alexis Madrigal, whom whilst with The Atlantic; noted that despite having the ability to track and measure every detail of user traffic, there was a rather big portion that actually couldn’t be identified. Back then, Madrigal…