Tag Archives: Something for the Weekend

Social Media Review 2014

With 2014 coming to a close and some of the social networks currently celebrating new milestones, let’s scratch a little deeper and see what the major players have achieved this year and where they stand in the current social landscape. Social media usage continues to rise, although much of this growth relates to the increased…

Dark Social turn’s out to be Facebook

You may have heard of the phenomenon called ‘dark social’. It’s a term originally coined back in 2012 by Alexis Madrigal, whom whilst with The Atlantic; noted that despite having the ability to track and measure every detail of user traffic, there was a rather big portion that actually couldn’t be identified. Back then, Madrigal…

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