Aer Lingus was alerted to a tweet sent by Ryanair of an online ad with a plane flying in the background, which turned out to be actually an Aer Lingus aircraft. Soon after, the Twitter fun began.
In the last 12 months, the number of video posts per Facebook user has increased 75% globally and 94% in the United States, Facebook announced yesterday. The social media juggernaut also revealed a handful of other stats.
With 2014 coming to a close and some of the social networks currently celebrating new milestones, let’s scratch a little deeper and see what the major players have achieved this year and where they stand in the current social landscape. Social media usage continues to rise, although much of this growth relates to the increased…
You may have heard of the phenomenon called ‘dark social’. It’s a term originally coined back in 2012 by Alexis Madrigal, whom whilst with The Atlantic; noted that despite having the ability to track and measure every detail of user traffic, there was a rather big portion that actually couldn’t be identified. Back then, Madrigal…