What size does it need to be again? It’s no secret that video content is more effective at getting engagement on social platforms! I mean, who doesn’t love a cat video! With the platforms we use to engage our media changing, the standard 16:9 video aspect might not be as effective as it once was. To…
After a long wait, Facebook’s has finally launched its much acclaimed Partner Categories to advertisers in the UK, the eagerly awaited behaviours gives a wealth of targeting data to advertisers. Facebook already gives advertisers incredible targeting options, such as age, sex, location, interests, employment status, parents, travelling intent, mobile device users and as a result…
Google is testing out a new service within it’s search results, that incorporates live chat with businesses via a link that shows whether a business is currently online and launches Google Hangouts (on either desktop or mobile) if they are. The service is incorporated directly into the business listing search result that it shows on Google, alongside…
As social media giants like Twitter and Facebook seek to improve their advertising platforms and targeting (and networks like Pinterest and Vine step up to offer advertising options), social advertising is an area that you should become a lot more familiar with. Twitter is a global product, but at times you may want to focus…
In the last 12 months, the number of video posts per Facebook user has increased 75% globally and 94% in the United States, Facebook announced yesterday. The social media juggernaut also revealed a handful of other stats.
Since it was launched in the early 90’s, the Internet has become an important part of marketing strategy and a very necessary vehicle to display and promote the products and services of any company. But this does beg the question for business owners, do we still need a brochure when we have our website? Yes,…