The single most important factor in creating any kind of content, whether it be infographic, blog, eshot, product page etc is to outline and then focus on the objectives It may be that you are wanting to raise awareness, grow market share or to sell products, but ultimately whatever your goal, somewhere along the line you…
I recently gave a talk to around 1000 content marketers at this years Content Marketing Show on putting the content into conversion. Through this and a series of blog posts I will cover the topics and techniques covered within the presentation. As content creators, post penguin and panda, we have had things pretty easy. Companies…
Google analytics have rolled out a new update to its analytics adding real-time conversions tracking and a new segmentation UI. These features went live today at around 8pm UK time.
SEOmoz, SEO industry heavyweights, recently approached Graphitas to host a webinar as part of their “PRO Webinar” series. Based in Seattle, SEOmoz are recognised as the world’s most trusted resource for SEO knowledge and tools, boasting a huge following of search professionals. They invited us to share some of our tips, tricks and techniques with the SEO Community by presenting a “Mozinar”.
The mozinar on Designing for SEO hosted by Graphitas MD Justin Taylor, who lifts the lid on some of our cutting edge techniques to achieve great looking websites that also perform well in search engine rankings.
A newbies perspective on SEO Conference SearchLove, London 2012 Virgin is a word that I tend not to associate with many aspects of my life these days. I’d rather like to apportion it to the fact that I like to try my hand at different things. Learn new skills. Keep my knowledge current. And no, as…
Since it was launched in the early 90’s, the Internet has become an important part of marketing strategy and a very necessary vehicle to display and promote the products and services of any company. But this does beg the question for business owners, do we still need a brochure when we have our website? Yes,…
We are immersed in an age of digital where second screens (laptops, tablets and smartphones) meet the Web, and with it brings access to an endless stream of updateable live content. One of the biggest downfalls to this instant world is that the latest articles are soon pushed off the page to be replaced with…