Google analytics have rolled out a new update to its analytics adding real-time conversions tracking and a new segmentation UI.

These features went live today at around 8pm UK time.

Real-Time Conversions

This shows all of the latest conversion for the last 30 minutes in real-time letting you see your conversions as they happen.

New Segmentation UI

I have seen that a few people are being offered the opportunity to “try new segmentation UI” although this does not appear to be live on any of our profiles yet. This feature adds a Drag and drop UI to Segmentation.

Are you getting the new Segmentation UI or the Real-Time Anlytics?

Google Real-Time Conversions

Justin Taylor

Justin's path into design and marketing has been anything but conventional. A random selection of career decisions saw him designing rave flyers, t-shirts and (although refusing to divulge his stage name) he allegedly did a summer stint in Gt Yarmouth as a magician before finally settling on a career in marketing.