You simply cannot afford to underestimate the importance of a great headline… According to the godfather of advertising, David Ogilvy on average 5 times as many people read headlines as read body copy.
Graphitas MD, Justin Taylor, recently featured in digital marketing e-book 50 Shades of Digital Marketing. The e-book is available free of charge from bookboon.com and features commentary from 50 digital leaders with their thoughts and observations surrounding various topics in the field of Digital Marketing. Justin’s article entitled “The Power of Seduction” shares his insights on…
Apple beta devices around the world have been receiving the error “Activation Required”. Apple has placed an expiry date on their beta versions, this forces users who are still running betas of iOS 7 to update to the current version. The Solution* Currently the only way to get around this is to plug your device…
It’s not just about the message! So you’ve identified your objectives, figured out who your target audience are and set an end goal. All great so far, but ultimately we want our content to convert and it’s at this point it has the potential to fall flat on it’s face. The thing is, if we…
The second in the series of “10 tips to make content convert” from the Content Marketing Show 2013. The importance of understanding your audience can never be underestimated. The secret to creating successful content is knowing who your audience is, and what they want to read. It sounds obvious but it’s amazing how often this…
The single most important factor in creating any kind of content, whether it be infographic, blog, eshot, product page etc is to outline and then focus on the objectives It may be that you are wanting to raise awareness, grow market share or to sell products, but ultimately whatever your goal, somewhere along the line you…
I recently gave a talk to around 1000 content marketers at this years Content Marketing Show on putting the content into conversion. Through this and a series of blog posts I will cover the topics and techniques covered within the presentation. As content creators, post penguin and panda, we have had things pretty easy. Companies…
I was trying to write a tweet last night and managed to get it down to under the designated 140 characters. But upon posting using the iOS app I was duely greeted with a lovely error message from twitter. Tweet not sent error message iphone app This a very unhelpful error…
Earlier today Google has quietly added a new feature to its image search results, the “Try These Too” update adds the ability to view similar images once an image has been selected. The image below shows the results when searching for “Graphitas” and selecting the first image from the results. Notice the thumbnail images under…
SEOmoz, SEO industry heavyweights, recently approached Graphitas to host a webinar as part of their “PRO Webinar” series. Based in Seattle, SEOmoz are recognised as the world’s most trusted resource for SEO knowledge and tools, boasting a huge following of search professionals. They invited us to share some of our tips, tricks and techniques with the SEO Community by presenting a “Mozinar”.
The mozinar on Designing for SEO hosted by Graphitas MD Justin Taylor, who lifts the lid on some of our cutting edge techniques to achieve great looking websites that also perform well in search engine rankings.
Since updating to iOS 6 beta 4 we have noticed that apple have dropped the YouTube app from the home screen. This seems to be Apple further dropping support of google products. Firstly they started using open source maps now deleting the YouTube app. Instructions for installing the YouTube web app to your home screen…