The single most important factor in creating any kind of content, whether it be infographic, blog, eshot, product page etc is to outline and then focus on the objectives It may be that you are wanting to raise awareness, grow market share or to sell products, but ultimately whatever your goal, somewhere along the line you…
I recently gave a talk to around 1000 content marketers at this years Content Marketing Show on putting the content into conversion. Through this and a series of blog posts I will cover the topics and techniques covered within the presentation. As content creators, post penguin and panda, we have had things pretty easy. Companies…
I was trying to write a tweet last night and managed to get it down to under the designated 140 characters. But upon posting using the iOS app I was duely greeted with a lovely error message from twitter. Tweet not sent error message iphone app This a very unhelpful error…
I often sit and think what a life without social media would be like and that maybe I would go on a social detox. I instantly break in to a cold sweat and find myself saying one little tweet won’t hurt… Well several Tweets, Facebook posts, a hand full of Pins, +1’s and an empty…
Ok, maybe controversial, maybe harsh, but few would argue that those hit hardest from Google’s Penguin algorithm updates are sites which have been involved in substandard link building techniques. For those unaware, link building is the process of obtaining links to your website from other sites. Link building techniques take many forms, at the top…