Seawing Landguard asked Graphitas to produce them a company brochure/info pack, with the brief to make them stand out in the shipping/logistics market.
After some research, we discovered that most of Seawing’s competitors use extremely dry, dull imagery and colours in their corporate literature. Seawing wanted us to really sell them and to produce a brochure that creatively, wouldn’t be expected from a company in their sector.
What we came up with radically changed people’s perception of Seawing. We decided to move away from the stereotypical images of ships that were favoured by the competition and spoke nothing of what the company did. Instead we chose positive, service related imagery that really sells Seawings services and core values.
The result is an incredibly impactful, informative brochure that has since won Seawing two prestigious industry awards.