Graphitas were asked to design and execute a Direct Marketing campaign for Hughes Electrical. The brief was to increase both sales and rentals of TVs and white goods over a set period.
The Hughes Direct Marketing campaigns run throughout a yearlong period and there are various messages that are sent out at different times. Graphitas design each of the visual concepts and plan and buy the media. Our team ensures that the campaign is strategically planned in order to secure maximum coverage and timely release of the messages.
The postcards have worked extremely well for Hughes and our campaigns have significantly improved their rental take up in particular. Where other companies have slowly moved away from Direct marketing, Hughes have continued to benefit from it and the strength of the creative has been a deciding factor in this.