Writing a new chapter in the life of an established office supplies brand, increasing sales in the UK and Europe

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Writing a new chapter in the life of an established office supplies brand, increasing sales in the UK and Europe

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Five Star Rebrand

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the brief

The vast 5 Star range consists of everyday office essentials and our task was to re-brand and create a packaging design that could roll out across over 3,000 different products.
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five star Logo

the work


brand guidelines

It was very important that the new design was reproduced accurately and consistently on the 5 Star product range. As part of the re-launch we created a set of brand guidelines to ensure the new identity could be easily implemented on all packaging in both the UK and Europe and to a uniform standard.

  • Five Star Guidelines image 1
  • Five Star Guidelines image 2

Packaging

Whilst re-designing the brand and aligning the guidelines, it was important to take into consideration the many different products and packaging within the range. The design and approach had to encompass products as small as address labels and fibre tip pens, through to bottled cleaning products and packaging for larger items such as kitchen towels, copier paper and shredders, the aim being to ensure brand consistency throughout.

  • Five Star Product Group
  • Five Star Product 2