Author Archive

 

Google announces Mobile First Indexing, what it means for your website

Gary Illyes from Google today announced Mobile First Indexing at this years Pubcon in Las Vegas. The search giant told conference attendees of the they will start indexing mobile versions of websites instead of the desktop versions currently... Read More

Facebook Partner Categories launch in the UK

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After a long wait, Facebook’s has finally lauched its much acclaimed Partner Categories to advertisers in the UK, the eagerly awaited behaviours gives a wealth of targeting data to advertisers.

What are partner categories?

Partner Categories... Read More

Google Mobile Friendly update – will you be affected?

mobilegeddon

What’s it all about?

It’s no secret that the percentage of website traffic from mobile devices is growing on a daily basis, so much so that most websites see the largest percentage of their traffic originating from mobile.

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Content that converts: Tip 4 – Concentrate on headlines

Tip 4 - Concentrate on headlinesYou simply cannot afford to underestimate the importance of a great headline… According to the godfather of advertising, David Ogilvy on... Read More

Content that converts: Tip 2 – Understand your audience

The second in the series of “10 tips to make content convert” from the Content Marketing Show 2013.

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The importance of understanding your audience can never be... Read More

Content that converts: Tip 1 – Define your objectives

tip-1a-define-your-objectivesThe single most important factor in creating any kind of content, whether it be infographic, blog, eshot, product page etc is to outline and then  focus... Read More